Ryan Mathews

Whole Foods Selling Gift Baskets Online in U.K.

February 24, 2010

FROM RETAILWIRE:
Whole Foods has no e-commerce function to speak of in the U.S., but the natural foods grocer is making gift hampers (baskets in American) available for purchase online in the U.K. Do you expect to see Whole Foods do something similar in the U.S. as it is doing with online ordering in the U.K.?      [more...]

First of all, England is a lot easier to cover than America is.

Secondly, the Brits may have no problem waiting for two or three days for a delivery but Americans still think overnight is too long.

Finally, the price point is a tad aggressive for U.S. tastes--even for Whole Foods customers.

Bottom line--it's going to take a little more work before this idea is ready to migrate (at least at scale) to this side of "the pond."