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Piperlime 3-D: The Store Pops Up
August 12, 2010
FROM RETAILWIRE:
In a world where pop-up stores seem to come out of nowhere, another has its sites set on Manhattan and this time it's Piperlime. Piperlime? Yes, Gap Inc.'s online-only business is heading for a September 9 opening in SoHo just in time for Fashion Week. What do you think of the approach Piperlime is taking with its pop-up store in New York?
[more...]
I also like pop-ups (provided the tactic doesn't get over used). Carefully deployed they could do a great deal to lift any online business. We forget that even in this enlightened age there still is a large consumer segment not comfortable with online shopping.
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