Anne Bieler

Retailers Adopt a 'Wear Now' Approach

August 5, 2010

FROM RETAILWIRE:
It used to be that when August came around, you could walk into a clothing store and find plenty of options for the fall. But a number of chains are bumping up inventory of current season lines for people to wear now. What do you think about the "wear now" approach being taken by clothing retailers?      [more...]

Shoppers are more cautious about spending--so how do winter coats make sense in August? People buy what they need as it becomes important. Deferral of purchase makes even more sense if the need is months down the road. People actual buy boots and snow shovels in January--but stores last year were stocked with spring fashions and sandals. Definitely the right direction for apparel retailers.