Carlos Arámbula

Marketers Move to Facebook as Teens Move Away

July 15, 2010

FROM RETAILWIRE:
In marketing as in life, it is all about timing. That's why retailers and brands should be concerned that they are moving to Facebook at a time when large numbers of teenagers are abandoning it. Should the number of teens moving away from Facebook and other social media sites be a cause of concern for marketers in both the near and longer-term?      [more...]

There has to be a different perspective on the migration by teens from Facebook or Twitter. Teens are simply following the same behavior they did with MySpace, so it can be considered a pattern. Teens take to social sites as early adopters and eventually abandon it. As a marketer, if I target teens I would consider the pattern and constantly look for the emerging social movements of teen.

However Facebook is still a very good option to target other demographics, and it appears that (and I hope) they have recognized the mistakes made by MySpace and have taken the steps to avoid a spiral into oblivion.

Timing has also favored Facebook. Unlike MySpace, marketers recognized and began adopting social sites as a marketing tool at the apex of Facebook's popularity. I believe the existence of marketers in Facebook will force innovation and relevancy in the future.