Mel Kleiman

Macy's Cans Gift Wrapping Department

March 3, 2010

FROM RETAILWIRE:
If you're looking to buy a gift in Seattle and have it wrapped, Macy's may no longer be your store of choice. The chain has confirmed it is doing away with its gift wrapping departments in the city. Where do you stand on the elimination of services such as gift wrapping in department stores?      [more...]

Very simple; this is a bad move. I'm just thinking about one segment of the market. A man looking for a nice gift for this wife. Where will he shop? A store that will gift wrap for him or one that won't? He may not normally visit the department store but now he will not visit it at all. How about that wedding gift that needs to be wrapped and shipped. I now have another reason not to go to Macy's. The more reason a customer finds not to go there the less they will go there for other reason.