Gene Hoffman

Save-A-Lot Delivers to Bring In New Shoppers

August 26, 2010

FROM RETAILWIRE:
Instead of taking more traditional approaches to a new store opening, a Save-A-Lot in Louisiana decided to go directly to potential customers in the area with bags of free groceries. What do you think of Save-A-Lot's approach to attracting shoppers to its new store in Louisiana?      [more...]

Personal recognition--and free groceries--mean a lot to most consumers. What Save-A-Lot did for its store opening is creative and, as creativity usual does, it will give Save-A-Lot a strong initial bond with the community it wishes to serve.