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Kroger Looks for Beautiful Results from Store Brand
August 19, 2010
FROM RETAILWIRE:
It's no secret to anyone who knows the food, drug and mass trades that when it comes to health and beauty care, private label brands have done pretty well in the H area, but not so great on the BC end. Are consumers more willing to try private label health and beauty care items today than they have been in the past?
[more...]
No, consumers are no more willing to buy "private label" BC today than ever. BC is a highly involved statement of personal esteem.
What HAS changed is that retailers have stopped trying to sell "private label" BC and started inventing their own proprietary brands. You don't see "Kroger Kosmetics" anywhere in the mirra brand.
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