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Anne Bieler
Sr. AssociatePackaging and Technology Integrated Solutions
Supermarkets on Tap
March 1, 2010
FROM RETAILWIRE:
Both Wegmans and Whole Foods have recently opened pubs inside stores in Pennsylvania, serving beer, wine and drinks. What do you think of the idea of pubs in supermarkets? Does it take a Wegmans or Whole Foods to pull it off or is this something most grocers could handle?
[more...]
Great idea for marketing the store--really ties in to the potential for localization, another reason to shop in the community. As all have commented, depends on the chain and target shoppers. Making shopping fun is not a bad idea!
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