Carlos Arámbula

The Fine Art of Delicious Gift Giving

August 30, 2010

FROM RETAILWIRE:
It isn't just men whose hearts can be reached through their stomachs. Increasing numbers of food gifts are being purchased, according to a report, Food Gifting in the U.S., from Packaged Facts. Should retailers do more to promote food as gifts?      [more...]

As mentioned in the comments above, the current back to basics economy favors foods as gifts. I believe retailers should be taking advantage of this opportunity by offering gift boxes or gift sacks with suggested "treats." I also think manufacturers can participate by preparing gift packaging or in the introduction of new flavors and products.

How about a Tostitos or a Brat pack for tailgating? A wine and cheese "True Blood" viewing nosh kit?

This is simply about extending the gift beyond the bottle of wine to the cheese, fruit, snack and bakery aisles.