Jonathan Marek

Building an Effective Supermarket Retail Website

February 16, 2010

FROM RETAILWIRE:
A report out by Bill Bishop, chairman of Willard Bishop, aims to decipher what supermarket websites need to do to best communicate with shoppers. The report is based on multiple visits to websites of eight retailers.... How well do you think supermarket websites engage shoppers?      [more...]

The new frontier here ought to be finding ways to replace the traditional, very expensive and increasingly difficult to distribute weekly circular. Clearly, the circular has driven lots of traffic for years. As I've heard one executive say, "it's the bazooka." As the world changes, supermarkets will need to find the right combination on digital means to get me to come to Safeway this week, rather than TJ's, Whole Foods, or Lucky. No one has come close to finding this answer yet.