Also from Kai Clarke...
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February 8, 2012
FROM RETAILWIRE:
Walmart has now officially launched its "Great For You" labeling program, entering the space of providing nutrition information to shoppers with the hope it will lead them to healthier eating choices. Will Walmart find success with its Great For You nutritional labeling program?
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No. Nutritional programs have failed over the majority of products from standard canned goods to fast foods. People shop at Walmart for their prices not their nutritional labeling.