Also from Joel Warady...
Joel Warady Group
Warady's Riffs, Raves, and Rants on Marketing
A Marketing, Branding, Social Media, & Trends Blog (URL)
August 26, 2010
FROM RETAILWIRE:
In the past, Costco has opened the occasional club in a mall. Now, however, the company is making a push to put its stores in shopping center spaces that typically house department store anchors. What is your assessment of Costco's move into mall locations?
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This move makes a tremendous amount of sense, both for Costco and the mall owner. For Costco, it provides a space that already exists, a parking lot with a tremendous number of spaces, and usually a great location in the city. For the mall owner, Costco will bring in much-needed foot traffic, a known brand, and most importantly, a tenant that seldom closes stores, and has enough money to pay their rent.
How can the mall owner go wrong!