Also from Sandy Miller...
Miller Zell, Inc.
Store Brand Equity and Incremental Sales
Activating the store environment to build brand equity & trial (PDF)
June 10, 2010
FROM RETAILWIRE:
Wegmans' Jim Heberle is excited. "We aimed for ripe tomatoes before Memorial Day, and we made it," he told Syracuse's Post-Standard newspaper. The we Mr. Heberle referred to are all of the people working on Wegmans' Organic Research Farm in Canandaigua, N.Y. What are your thoughts on Wegmans' approach to running its Organic Research Farm?
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Wegmans, as usual, is right on target. As you see me frequently emphasizing, this provides strong Reasons to Buy(TM).