Anne Howe

Macy's Holds Open Call for New Designers

January 25, 2010

FROM RETAILWIRE:
At least somewhat established designers are being invited to introduce their work to Macy's fashion directors, buyers and merchants at "Macy's Open Call," a program created to find resources in existence who are not current Macy's vendors. What's the likelihood that such casting calls will help Macy's uncover new talent and resources?      [more...]

This is good news for Macy's and more importantly, its shoppers. After months and months of recession-weary bargain hunting, many shoppers have expressed the latent desire for new and innovative merchandise to tease them back into a few impulse shopping trips. Macy's is wise to seek new lines, especially if it hopes to attract younger women as core customers for the future. Even though I am one, department stores will not survive by staying relevant only to boomer shoppers!