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David Biernbaum

Senior Marketing and Business Development Consultant
David Biernbaum Associates

Walgreen Exploring the Sale of Prepared Meals and Fresh Foods

January 18, 2010

FROM RETAILWIRE:
Walgreen Co. is planning to roll out fresh foods and prepared meals in all its stores. What do you think of Walgreens' exploration of fresh foods and prepared meals? What would they have to do to make such a move a success?      [more...]

MY COMMENTARY:

Walgreens has an opportunity to create an excellent flow of traffic into its stores with prepared foods. However, the check-out process needs to be "convenient."

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