Also from David Biernbaum...
DAVID BIERNBAUM & ASSOCIATES
David Biernbaum Web Site:
Very educational for CPG companies! (URL)
January 18, 2010
FROM RETAILWIRE:
Walgreen Co. is planning to roll out fresh foods and prepared meals in all its stores. What do you think of Walgreens' exploration of fresh foods and prepared meals? What would they have to do to make such a move a success?
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Walgreens has an opportunity to create an excellent flow of traffic into its stores with prepared foods. However, the check-out process needs to be "convenient."