Carol Spieckerman

Samsung Launches One Company Price War in 3-D TVs

September 2, 2010

FROM RETAILWIRE:
By its own estimate, Samsung has grabbed an 88 percent share of the emerging 3-D TV market in the U.S. There should be time for others to give Samsung a run for its money, but that may not be so. Will Samsung's pricing strategy dramatically move up the timetable for adoption of 3-D technology in American households?      [more...]

Samsung's competitors can't afford not to drop prices. Why would 3-D technology operate any differently than any other? Also, Sony and Panasonic have already made the investment in developing and delivering 3-D technology and they are going to want to increase their market share. Major retailers have told me that they actually don't plan on selling that many 3-D televisions as they see new technology coming right behind. Retailers also get it that consumers are aware that the technology is "not there yet." As such, I don't see a lot of room for brand depth presentations which heightens the promotional pricing pressure. Wait and see on 3-D.