![[Image of: RetailWire Logo and Tagline]](/images/branding/retailwire-logo-and-tagline.jpg){kind=logo}
![[Image of: RetailWire Logo and Tagline (for print)]](/images/branding/print-header.jpg)
![[Image of: Discussions button]](/images/buttons/discussions-inactive.jpg)
![[Image of: Business Tips button]](/images/buttons/business-tips-inactive.jpg)
![[Image of: Braintrust Panel button]](/images/buttons/braintrust-panel-inactive.jpg)
![[Image of: News and Other Resources Button]](/images/buttons/news-and-resources-inactive.jpg)
Also from Camille P. Schuster, Ph.D....
Links by Camille P.
[none]
More Blog Entries
![[Image of: RetailWire banner - Contest Winner Revealed!]](/public/images/banners/585.jpg?cb=73907125)
RetailWire Blog
![[Image Of: Email and print icons]](/images/buttons/email-and-print.jpg){kind=small}
![[Image of: Camille P. Schuster, Ph.D.]](/public/people/4516.gif)
Retail Customer Experience: Why Mobile Coupons Are Not the Answer
August 12, 2010
FROM RETAILWIRE:
What people really want, but don't know how to ask for, are ways to save money that are relevant to them. They know about coupons, so they think in those terms. Do you agree that mobile coupons are not the answer? If so, what do you think is the answer?
[more...]
Innovation comes from responding to strong consumer insights. Mobile coupons are coupons using a different delivery vehicle. For those who use that delivery vehicle, it is a good idea. Is it a new-to-the-world innovation? I think not.
![[Image of: Twitter Icon]](/images/buttons/follow-us-twitter-icon.jpg "Follow us on Twitter"){kind=icon}
![[Image of: Facebook Icon]](/images/buttons/follow-us-facebook-icon.jpg "Follow us on Facebook"){kind=icon}
![[Image of: LinkedIn Icon]](/images/buttons/follow-us-linkedin-icon.jpg "Follow us on LinkedIn"){kind=icon}
![[Image of: RSS Icon]](/images/buttons/follow-us-rss-icon.jpg "Follow us via our RSS feed"){kind=icon}
![[Image of: SymphonyIRI banner - SymphonyIRI Group Business Tips - Wealthy Consumers, Part 1: Shopping Behavior - SymphonyIRI Group's Point of View report, Rich with Opportunity: Wealthier Consumers Deliver Prospect for Sales Growth and Market Expansion DOWNLOAD NOW!]](/public/images/banners/579.jpg?cb=27575340)
© 2012 RetailWire LLC. All rights reserved. No part of the contents of this website may be reproduced
or transmitted in any form or by any means except as may be expressly permitted in writing by the copyright owner.
or transmitted in any form or by any means except as may be expressly permitted in writing by the copyright owner.
