Phil Rubin

BrainTruest Query: Mobile "C.L.A.M.P." - The Great Convergence

February 17, 2012

FROM RETAILWIRE:
Fueled by the unprecedented power and portability of today's smartphones, we are seeing a rapid evolution of a number of major disciplines, one that can be called "The Great Convergence." The key disciplines involved in this convergence have a convenient acronym: C.L.A.M.P. What do you think of the C.L.A.M.P. theory expressed in this article?      [more...]

CLAMP is an interesting theory and important for more and more customers every day. I would underscore Mark's comments about Content trumping Coupons and might even consider C to be more inclusive (e.g., Community). Coupons are generally wrong and via mobile tend to be fully dilutive in that customers use them via location-based delivery and take discounts on purchases they would be making anyway.

Look at Nordstrom's earnings release and see the value of selling more goods at full price. Good work and good discussion topic.