Carlos Arámbula

Are Healthy Sweets an Oxymoron?

June 11, 2010

FROM RETAILWIRE:
The message is finally getting through. Sorta kinda. Consumers want to eat whatever they want. And be healthy. And have choice. They want manufacturers and retailers to help. So does the White House. Should sweets try to position themselves as "healthy" alternatives?      [more...]

Ultimately, proper or excessive consumption defines the product as healthy or unhealthy. Manufacturers or government regulations can't dictate or define consumer behavior.

I strongly believe manufacturers need to define their target audience (health, indulgent, gut fillers...) and manufacture product for them.