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Ed Rosenbaum
CEO, The Customer Service RainmakerRainmaker Solutions
Penney to Switch to EDLP?
January 23, 2012
FROM RETAILWIRE:
According to reports, J.C. Penney will shift from a high-low pricing model to something closer to everyday low pricing (EDLP) as a central thrust of its reinvention under new CEO Ron Johnson. Should Penney switch to an EDLP model? How will Penney's stores and marketing have to be reinvented to enable the EDLP model to succeed?
[more...]
Mr. Johnson is making a start. Is this the way to go? I can't say it will have people banging down the doors. But this shows he is making a start to convert Penney's into a force in the industry. Let's watch for the next installment to see if he is on the success road.
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