Joel Warady

Urban to Launch Bridal Concept

March 8, 2010

FROM RETAILWIRE:
Urban Outfitters Inc. announced plans to launch a new concept focused on the $60 billion wedding industry. The idea for creating a brand aimed at weddings grew out of the company's existing business, which frequently catered to brides and their entourages. What do you think about Urban Outfitter's testing of a bridal concept?      [more...]

This makes perfect sense for Urban Outfitters. There are many couples who look to have non-traditional weddings, where the traditional wedding dress has no role. Urban Outfitters will be able to cater to its core customer base with this bridal offerings, and yet not necessarily be competing head-on with traditional bridal shops.

It is also a great indication of a brand truly understanding its customers, and what they desire as a part of their lifestyle. The UO customer is unique and has a distinctive view of how they want to live their life, and this will be true of the wedding in which they participate as well.

This should prove to be a smart, and profitable move for Urban Outfitters.