Doron Levy

Change Coming for Latino Grocery Stores

March 12, 2010

FROM RETAILWIRE:
The Latino population in the U.S. has grown rapidly in recent years and with it has come a corresponding rise in the number of grocery stores catering to this diverse consumer base. Will Latino grocery stores survive as their target shopper base becomes more assimilated into American society and culture?      [more...]

I always preach about the benefits of localizing your assortment to cater to your selling area. That can easily be reversed. If your Latino customer base wants more western products, then it's time to localize to that market. I've seen great small merchants truly balance their assortments. With Passover coming up, some of my favorite local grocers are going full tilt with offering up goods for that holiday while maintaining core products. This is where it pays to really understand the wants and needs of your local demographics.