James Tenser

The Fine Art of Delicious Gift Giving

August 30, 2010

FROM RETAILWIRE:
It isn't just men whose hearts can be reached through their stomachs. Increasing numbers of food gifts are being purchased, according to a report, Food Gifting in the U.S., from Packaged Facts. Should retailers do more to promote food as gifts?      [more...]

This past Saturday afternoon, my wife and I redeemed a gift card at a local luxury grocer. The shopping experience was fun, and we came home with some good wine, prime steaks, fresh sushi, and beautiful produce that we quickly fashioned into a memorable dinner. What a great date night.

The whole experience suggests to me a simmering potential for food gifts way beyond boxed chocolates and bottles of wine. Fold in the rising popularity of television food programming, and you have a gourmet gifting opportunity that is redolent of potential. It's up to retailers to articulate a marketing message.