[Image of: RetailWire Logo and Tagline (for print)]
Register/Log In
[Image of: RetailWire banner - Contest Winner Revealed!]
Home » RetailWire Braintrust Directory » Blog » Rue21's Small Town Strategy
[Image Of: Email and print icons] Print This Page Email This Page
RetailWire Blog
[Image of: Jerry Gelsomino]

Jerry Gelsomino

Principal
FutureBest
BLOG | WEBSITE | PROFILE | CONTACT

Rue21's Small Town Strategy

June 1, 2010

FROM RETAILWIRE:
Rue21, the off-price teen fashion chain, added 88 stores last year and looks to open another 100 this year -- but you may not see them. What are the pros and cons of a secondary market expansion focus such as the one employed by Rue21?      [more...]

MY COMMENTARY:

Perfect example of 'blue water' marketing; go where the others are not and splash around a lot (causing a local buzz) to catch all the fish you can catch.

Search RetailWire
Follow Us...
[Image of: Twitter Icon] [Image of: Facebook Icon] [Image of: LinkedIn Icon] [Image of: RSS Icon]

Welcome to the new RetailWire!
Send your FEEDBACK so we can keep the improvements coming.

[Image of: Oracle banner - Oracle Business Tips - Creating an 'Experience Platform' That Delivers on the Retail Brand Promise]