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Cathy Hotka

Principal
Cathy Hotka & Associates

Looking Smart: New Gen Digital Signage Raises Performance Bar

February 8, 2012

FROM RETAILWIRE:
Digital signage for retail, at least partially written off with the advent of smartphones and tablet computers, may be back in vogue with a few high tech twists. Do you think "smarter" kiosks and digital signage will have a big impact at retail in the near to medium term?      [more...]

MY COMMENTARY:

Intel's booth at the NRF show had some outstanding examples of digital signage. The issue for retailers, though, is content. It will be interesting to see how retail companies staff up to address this opportunity.

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