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Ed Rosenbaum
CEO, The Customer Service RainmakerRainmaker Solutions
Target Looks to Battle Pricing Apps
January 24, 2012
FROM RETAILWIRE:
Target Corp. is exploring pricing changes to counter the practice of "showrooming," or using mobile pricing apps to check out and scan the price of products in stores only to purchase them at a less expensive price online. Do you think Target's purported tactics to offset the "showrooming" trend will be effective?
[more...]
This will be a daunting task for Target to be able to accomplish. I doubt a letter to a vendor is going to make a significant difference either. Target will have to roll up its sleeves and get down to some productive planning and execution. This can't be left in a boardroom or it will always be business as usual tomorrow morning.
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