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Food Makers Keeping It Simple
August 12, 2010
FROM RETAILWIRE:
Simplicity is joining the ranks of natural and organic as an important driver in food marketing today. Is the move to simplicity in foods a trend or a fad? How do you think simplicity will affect food retailing in the years ahead?
[more...]
This is not a big idea. It is another version of healthy/nutraceutical/organic foods and a manufacturer's desire for addressing brand line extensions and a retailer's desire for trimming the number of brands offered. Consumers want information clearly presented so they can make informed choices.
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