Also from Jerry Gelsomino...
Jerry Gelsomino
Improving the Shopping Experience; Myth or Reality
(PDF)
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April 10, 2010
FROM RETAILWIRE:
Tiger Woods chose the Masters Tournament to make his return to golf and Nike decided to use the event to create a new commercial that shows Mr. Woods staring into the camera while his father, Earl Woods, who died in 2006 from prostate cancer asks, "Did you learn anything?" What do you think of Nike's new commercial with Tiger Woods?
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Let's stop making people who can put a ball in a hole, hoop, between two vertical posts, or knock over a wooden dowel, anything more than people who are singularly focused on only playing a game. There are much bigger people who toil unnoticed, trying to make the world a better place for mankind. Nike should give a matching gift to what they spend on sports stars, to charity.