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Max Goldberg

Founding Partner
The Radical Clarity Group
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Fair Trade the eBay Way

March 2, 2010

FROM RETAILWIRE:
WorldofGood.com, a website that markets products created by artisans from developing nations, sold its retail brand and related assets to eBay last week after a two-year collaboration between the two companies. What do you think about the opportunities and challenges associated with this acquisition?      [more...]

MY COMMENTARY:

Does this mean that eBay will give special attention and better listings to products that tout social change? Where does this fit into eBay's auction strategies?

It will be interesting to see if eBay follows traditional retailers in offering store brands side by side with manufacturer brands. Does this signal that eBay will branch into a number of product categories and will all of their private/store brand labels fall within sustainable commerce?

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