Lee Peterson

CPG Manufacturers Called to Innovate

July 15, 2010

FROM RETAILWIRE:
It's time for consumer packaged goods companies to move out of hunkering-down mode and get serious about product innovation. That's the gist of new research from the Grocery Manufacturers Association (GMA) and PricewaterhouseCoopers LLP. How do you define innovation in CPG terms and where do you see it taking place today?      [more...]

Innovation from CPG companies needs to come not only from product, but also from retail as well. Faced with the daunting dual challenge of private label proliferation and drop dead pricing, the shopper experience needs to come to the forefront in a much broader way. From more robust online purchasing to their own stores, much more will either have to happen sooner or there's going to be a whittling down of suppliers.

When CPG companies start to act like retailers vs. manufacturers, then I believe you'll see innovation.