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Roger Saunders
Managing DirectorPROSPER BUSINESS DEVELOPMENT / BIGinsight
Walmart: New Nutrition Labeling Program is 'Great For You'
February 8, 2012
FROM RETAILWIRE:
Walmart has now officially launched its "Great For You" labeling program, entering the space of providing nutrition information to shoppers with the hope it will lead them to healthier eating choices. Will Walmart find success with its Great For You nutritional labeling program?
[more...]
Walmart is taking the right step in getting out in front in supporting nutrition programs on the product; keeping it simple and straight-forward. They will win the hearts and minds of a group of their shoppers.
Select suppliers will likely, wisely follow. The icon that sits on recycling trash cans, championed at one point in time by Anheuser Busch, pointed the direction that many followed.
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