Anne Bieler

Social Shopping Climbers

March 5, 2010

FROM RETAILWIRE:
Social shopping websites such as Gilt.com, Hautelook, RueLaLa and Woot are the hot new thing in retailing, combining limited time sales with fashion and home goods from top luxury designers and unique boutique brands. Do you think this is a model that established luxury retailers may adapt for their own purposes?      [more...]

Luxury retailers who don't explore and develop a site that combines exclusivity, a loyalty program, and special sales and offers will be watching others reap the benefit. These programs are made for core shoppers, who want to know and participate in the special products theses retailers offer. Retailers can have a much deeper insight to their personal taste and preferences, and address their communications in a very personalized way. Retailers have to stay connected to their valued shoppers or the shoppers will look elsewhere--this is another great way to stay close to these prized consumers who want to be part of the retailer's shopping experience.