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Retail Customer Experience: Why Mobile Coupons Are Not the Answer
August 12, 2010
FROM RETAILWIRE:
What people really want, but don't know how to ask for, are ways to save money that are relevant to them. They know about coupons, so they think in those terms. Do you agree that mobile coupons are not the answer? If so, what do you think is the answer?
[more...]
Mobile couponing doesn't solve any of couponing's traditional problems. If anything, it magnifies them. What people want is price integrity combined with service. Figure out an app for that and you'll have a winner.
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