David Livingston

Will a New Marketing Chief Take Sears in a Digital Direction?

August 27, 2010

FROM RETAILWIRE:
Sears, similar to most brick and mortar retailers, has marketed primarily through traditional print and broadcast media. But, will all that change now that the company has hired a digital expert to run its marketing operations?      [more...]

I agree with Len. This will end the same way all the other rainmakers Sears has tried to hire to get the company to turn around. There may be changes made but trying to get Sears to improve is like trying to stop the Earth from rotating. Sears will simply be a digitally improved company that is slowly becoming extinct.