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BrainTrust Query: How Much Does a Free Cone from Baskin-Robbins Really Cost?
February 24, 2010
FROM RETAILWIRE:
Nothing says happy birthday like ice cream. Especially when that ice cream comes free from Baskin-Robbins. Wait a sec. Was it really free? Let's take a closer look. What do you think of Baskin-Robbins' free-cone-on-your-birthday promotion, given its requirements?
[more...]
They can keep their free ice cream! Who has the patience, time and willingness to fill in and give up all this information? There's a small burger chain near me that gives you a free cone on your birthday and you just have to flash any type of ID in the store to get it.
Clearly driven by marketing's desires, and missing the boat on really delighting their customer.
Nice try, but focus on the customer experience, not data mining.
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