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Max Goldberg

President
Max Goldberg & Associates

Brick & Mortar Chains Aim High Online

November 28, 2012

FROM RETAILWIRE:
In today's multi-channel retailing world, there certainly isn't anything unusual about traditional brick & mortar stores achieving significant growth online. In fact, some are among the biggest e-tailers in the world. Where are the greatest opportunities for brick & click retailers to grow their e-commerce businesses?      [more...]

MY COMMENTARY:

Retailers that make the online/offline experience seamless for consumers will see the greatest benefits. Buy online, return in-store. See in-store, buy online. Research online, buy in-store. It shouldn't matter.

Why should consumers see Walmart online any differently than visiting a Walmart store? With the dawn of same-day delivery, the online and offline experiences will become even more inexorably linked.

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