Also from Max Goldberg...
November 28, 2012
In today's multi-channel retailing world, there certainly isn't anything unusual about traditional brick & mortar stores achieving significant growth online. In fact, some are among the biggest e-tailers in the world. Where are the greatest opportunities for brick & click retailers to grow their e-commerce businesses? [more...]
Retailers that make the online/offline experience seamless for consumers will see the greatest benefits. Buy online, return in-store. See in-store, buy online. Research online, buy in-store. It shouldn't matter.
Why should consumers see Walmart online any differently than visiting a Walmart store? With the dawn of same-day delivery, the online and offline experiences will become even more inexorably linked.