Paula Rosenblum

Peapod Makes Mass Transit Connection with Commuters

February 10, 2012

FROM RETAILWIRE:
Peapod has indeed set up a virtual store system on transit station ad boards owned by Titan in Philadelphia. Titan is the largest transit advertising company operating in North America. Now that Peapod has jumped in, do you expect to see big growth in transit station programs for online grocery services in major metro areas around the U.S.?      [more...]

I must say, I never thought train stations would become a selling channel before TV, but it oddly makes all the sense in the world.

Anytime you have people with idle time on their hands, a smart phone, and a big stretch of wall, marketing and selling can happen. I do wonder about people getting so enthralled they miss their trains -- but heck yeah -- better to leave the house 1/2 hour early to shop on the platform than go to the store. Especially if the product is available for pick-up on your way home that evening.