Alison Chaltas

P&G Explores F-Commerce Opportunity

June 10, 2011

FROM RETAILWIRE:
Back in October of last year, RetailWire reported on Procter & Gamble adding a "Shop Now" button in Facebook pages, allowing visitors to make a purchase using Amazon Webstore. Now comes word that P&G is expanding the number of shopping buttons on the Facebook pages of its various brands. What is your reaction to P&G testing product sales through Facebook?      [more...]

No doubt P&G has discovered the power of engaging the shopper where and when she wants to shop, personalizing her brand experience, and making it easy for her to buy at a good value. In typical P&G fashion, they are methodically attacking the opportunities social media presents, and leveraging their successes. What retailer wouldn't want to be a part of that?

Watch for the same "destination building" model across search and resource sites across digital and mobile platforms. That's where shoppers are increasingly moving, and where brand loyalty will continue to build.