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Publix is Back Online
August 10, 2010
FROM RETAILWIRE:
Publix closed its PublixDirect online grocery and home delivery service in August 2003, just two years after the service launched, due to insufficient volume. Now, the grocery chain is back with a test of an online grocery service, but this one will only include curbside pickup. Will Publix Curbside be successful where PublixDirect was not?
[more...]
As David said, this involves only a small investment and minimal risk. It should work well enough to keep it going, given busy lifestyles. Not a home run, but definitely a stand-up double.
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