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Max Goldberg

President
Max Goldberg & Associates

Is Retail Ready for Facial-Recognition Technologies?

November 28, 2012

FROM RETAILWIRE:
Albeit too fast for privacy advocates, face recognition technologies appear to be advancing far enough to finally offer a real solution for retailers. Will the trepidation facing the rollout of facial recognition technologies for retailers outweigh the promised benefits?      [more...]

MY COMMENTARY:

Retailers may love it, but unless they are willing to provide significant benefits to customers, I don't see this technology being well received. There is something too "big-brotherish" about facial recognition technology for most consumers. If my opinion is correct, I see more benefit to retailers like Nordstrom that publicly repudiate the technology.

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