Also from Max Goldberg...
November 28, 2012
Albeit too fast for privacy advocates, face recognition technologies appear to be advancing far enough to finally offer a real solution for retailers. Will the trepidation facing the rollout of facial recognition technologies for retailers outweigh the promised benefits? [more...]
Retailers may love it, but unless they are willing to provide significant benefits to customers, I don't see this technology being well received. There is something too "big-brotherish" about facial recognition technology for most consumers. If my opinion is correct, I see more benefit to retailers like Nordstrom that publicly repudiate the technology.