Warren Thayer

CPGmatters: Supervalu Boosts Brands by Re-engineering Center Store

August 10, 2010

FROM RETAILWIRE:
When it came to the crucial but outmoded center of their stores, Supervalu executives realized that shoppers were drowning in merchandising messages, price promotions and other communications. What do you think of Supervalu's attempts to de-clutter messaging around the center store?      [more...]

Rationalizing signage is long overdue for many retailers. Manufacturers afraid of being left out will push signage that they think meets their own needs (and often it doesn't), without consideration for the consumer or the retailer. Weak retailers give in and just let the signage go up, rather than take a firm stance. Supervalu is taking control back, and putting more thought into merchandising strategy and tactics. Good for them.