Also from Gene Hoffman...
November 21, 2012
Wegmans is known for helping its customers expand their holiday season culinary horizons through recipes, food preparation videos, its monthly Menu magazine, online chats and — for the second year in a row — Twitter. What do you think of Wegmans use of Twitter to connect with its customers on Thanksgiving? [more...]
Customers' passions have been modified of late by technology and Twitter has become one of the change agents.
Wegmans does whatever it takes to drive customer loyalty. While Twitter is only a single agent, it compliments the other ornaments on Wegmans' many splendored approach to wooing customer loyalty.