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Gene Hoffman
President/CEOCorporate Strategies International
Wegmans Customers Thankful for Tweets
November 21, 2012
FROM RETAILWIRE:
Wegmans is known for helping its customers expand their holiday season culinary horizons through recipes, food preparation videos, its monthly Menu magazine, online chats and — for the second year in a row — Twitter. What do you think of Wegmans use of Twitter to connect with its customers on Thanksgiving?
[more...]
Customers' passions have been modified of late by technology and Twitter has become one of the change agents.
Wegmans does whatever it takes to drive customer loyalty. While Twitter is only a single agent, it compliments the other ornaments on Wegmans' many splendored approach to wooing customer loyalty.
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