Camille P. Schuster, Ph.D.

BrainTrust Query: Killer Tech for Phones

January 26, 2010

FROM RETAILWIRE:
At the tail-end of the Mobile Retailing panel at NRF, BrainTrust panelist David Dorf was asked, "What will this panel be discussing next year at NRF 2011?" From a mobile technology perspective, he thinks we're in our third generation of "killer tech." What is the next step for mobile retailing?      [more...]

Thinking of the phone as a primary tool for staying connected is what retailers need to think about when developing plans. The phone is not a tool for just pushing information to consumers. It is becoming a tool that allows the consumers to have more control over their information gathering, a way to share information with their friends, and a way to communicate with retailers and manufacturers if they look for, retrieve, and listen to the information.