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Max Goldberg

Founding Partner
The Radical Clarity Group

Macy's Cans Gift Wrapping Department

March 3, 2010

FROM RETAILWIRE:
If you're looking to buy a gift in Seattle and have it wrapped, Macy's may no longer be your store of choice. The chain has confirmed it is doing away with its gift wrapping departments in the city. Where do you stand on the elimination of services such as gift wrapping in department stores?      [more...]

MY COMMENTARY:

A gift bag is the quick way to prepare an item for gifting. Some gift bags can be just as elegant and as gift wrapping. Until reading this article, I forgot that Macy's offered gift wrapping to its customers. If so few customers are taking advantage of this, Macy's may be right in eliminating it. Given the choice, most consumers would probably opt for knowledgeable, friendly salespeople at Macy's rather than having their purchases wrapped.

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