Also from Sandy Miller...
Miller Zell, Inc.
Store Brand Equity and Incremental Sales
Activating the store environment to build brand equity & trial (PDF)
February 23, 2010
FROM RETAILWIRE:
Back in 2005, Wal-Mart Stores decided its venture to rent movies online wasn't going where it wanted. In 2007, the retailer took another shot at the movie rental business using a download service...Now, Wal-Mart is hoping the third time's a charm with the acquisition of Vudu.... Will Wal-Mart Stores' purchase of Vudu make it a force in the movie rental business?
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Of course it will! Walmart focuses on giving shoppers what they want and will respond to. Castro Wright is right.