W. Frank Dell II, CMC

Building an Effective Supermarket Retail Website

February 16, 2010

FROM RETAILWIRE:
A report out by Bill Bishop, chairman of Willard Bishop, aims to decipher what supermarket websites need to do to best communicate with shoppers. The report is based on multiple visits to websites of eight retailers.... How well do you think supermarket websites engage shoppers?      [more...]

The supermarket websites I have viewed were disappointing and confusing. With the demise of newspapers, these websites need to step up their game to be a viable replacement.

The problem I see is, four things are going on. First is to sell the retailer on creating the store image. Second is some form of education, be it recipes, health, or diet information. Third is the special, and last are the products.

Online ordering will continue to grow, but what about explaining the product? Most sites make ordering difficult as they are using a store layout, not a consumer perspective. Thing missing is creating a treasure hunt, be it information or product, to keep the consumer coming back. We are in a 24/7 era; this means the web site must be changing daily at a minimum.