Anne Bieler

Family Dollar Tests Basket Analysis

March 11, 2010

FROM RETAILWIRE:
In a project last year, Family Dollar worked with Applied Predictive Technologies to understand what's happening at the basket level. How do you think better access to basket analysis insights can help retailers and vendors?      [more...]

Good example of the right information for retailer to understand the value proposition of their core shoppers. Market basket analytics are a good way to validate market efforts, as discussed in the example. Learning shopper buying preferences is the first step, then developing the data into a shared resource provides collaborative opportunities for both retailer and vendor.