Dan Berthiaume

Nordstrom Links Bricks and Clicks

August 24, 2010

FROM RETAILWIRE:
Nordstrom appears to have achieved the link across selling channels that most retailers aspire to, according to reports. The department store chain manages inventories at its store and its website as one entity. What do you think about Nordstrom's approach to linking its online and offline businesses?      [more...]

Every multichannel retailer should operate seamlessly like this. Nordstrom has the advantage of a less varied/localized assortment than many other retailers and also can pass along cost to the customers easier than many other retailers. But if multichannel retailing is ever to reach its full potential, Nordstrom's methodology needs to become the norm and not the gold standard.