Anne Bieler

Target Invites Direct Comparison with Wal-Mart

February 24, 2010

FROM RETAILWIRE:
Target made its way to the upper echelons of American retailing by presenting its differences with Wal-Mart. Now, the company's CEO believes it should go head-to-head.... Will 2010 be Target's year? Is it ready to invite direct price comparisons with Wal-Mart?      [more...]

This could be a slippery slope for Target--they must continue to demonstrate value to their shoppers, and provide compelling reasons to come to the store. Having Target promotions that resonate with core shoppers will continue to be important, and can increase the number of trips. 2010 could be the year for Target!