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Max Goldberg

Founding Partner
The Radical Clarity Group

Students Go to School on Textbook Rentals

August 24, 2010

FROM RETAILWIRE:
Paying for a college education is expensive enough, so why not look to cut costs wherever possible? That appears to be the motivation driving an increase in textbook rentals on campuses across the U.S. Do you see textbook rentals growing?      [more...]

MY COMMENTARY:

The prices of textbooks are beyond reality. This is a category screaming for competition. That's why we've seen textbook rentals and used textbook sales take off. The next logical step will be to have textbooks to be available electronically. There is no reason why textbooks should cost $800 per semester at college.

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